
With over 10 years of experience in the beauty industry, Aura always prioritizes the customer experience. We continuously update the latest beauty trends from around the world to provide a safe and reputable beauty destination across all provinces in Vietnam.
2017-2018

Establishing Aura International Aesthetic and Aura Academy
Marking an important starting step, laying the foundation for the strong development of Aura International Aesthetics with the mission of providing advanced beauty solutions, while also training a team of quality aesthetic specialists, contributing to enhancing Vietnamese beauty.
2019 - 2020

Developing systems and overcoming challenges
Entering 2019, Aura continuously expanded with new branches and established the Aura Academy of Aesthetics, training a team of quality beauty experts. The year 2020 was challenging when the Covid-19 pandemic broke out, causing many difficulties for the beauty industry. However, with relentless effort, the unity of experts, doctors, and staff, Aura International Aesthetics gradually adapted, not only maintaining operations but also overcoming challenges and continuing to grow strongly.
2021 - 2022
Innovation and strong breakthrough
The year 2021 was a challenging period when the Aura Group had to pause operations for 5 months due to the impact of the pandemic. However, as soon as the disease was controlled, Aura made a strong comeback.
At the beginning of 2022, Aura International Beauty continued to expand and develop with the launch of Aura Premium. At the same time, the facility at 67 Tran Thien Chanh was transformed into a business model, becoming Trammi Beauty Room (Aura Relax & Healing), offering a space for relaxation and intensive beauty care.
By February 2022, Aura continued to inaugurate a new facility in Phu Yen, marking an important step in the expansion journey. By August 2022, Aura officially launched the Aura Scrawch Jewelry project, opening a new field that subtly combines aesthetics and jewelry art.
2023 - now

A comprehensive ecosystem that affirms its position
After more than a decade of formation and development, Aura Group has established a comprehensive ecosystem in the beauty industry, including:
Aura Group Joint Stock Company.
Aura Beauty Salon Joint Stock Company with 9 business branches.
Aura Academy Joint Stock Company.
Aura Skin Cosmetic Joint Stock Company. Aura Scrawch Jewelry Joint Stock Company.
Aura Relax & Healing Joint Stock Company for health care and stress therapy.
With the mission of bringing perfect beauty and confidence to customers, Aura continues to soar, affirming its pioneering position in the beauty industry in Vietnam.
1
Dedicated Contribution
Bringing quality products and services that meet the needs and expectations of customers quickly, promptly, and with dedication.
2
Comprehensive Responsibility
Fulfill commitments correctly, transparently, and ensure the long-term rights and benefits of customers.

3
Do Something Kind
Bringing quality products and services that meet the needs and expectations of customers quickly, promptly, and with dedication.
4
Constantly innovating
Aura Beauty always updates technology, constantly improving to enhance quality. With optimal beauty solutions, Aura brings the best experience to customers.